Creatives: C.R. Tan (Director), Jaegen Tan (Photography)
In collaboration with Body Boss, our space was transformed into a fitness studio for the day. We worked with wellness influencer Elena Arathimos to shoot a series of lifestyle shots and videos, featuring Workout basics and Body Boss’ bestselling books which aim to revolutionise the fitness journey, balancing simple exercises with nutritious diet. The entire shoot was shot with natural light to match the clean and bright aesthetics of the brand, while showcasing both candid and posed portraits of the models as part of the live workout session.