Creatives: Dan Chia (Branding), C.R Tan (Photography)
Handwritten Logo Design: Roxanne Wee
KYU Coffee Bar is a specialty coffee kiosk launched by Nine Press Group, nestled in the heart of the Central Business District. Based on the ideals of minimalism, we drew inspiration from Japanese Zen for the KYU Coffee Bar's branding. The idea was to encourage simplicity seeking in the hectic pace of life in today's world, and finding a moment of tranquility while savouring a freshly brewed cuppa coffee. Hence for the art direction, we employed a pastel colour scheme paired with light blush hues to evoke a sense of genuine warmth and cordial service.