FOOD PHOTOGRAPHY | BRANDING | SOCIAL MEDIA
Creatives: C.R Tan (Art Director, Photography, Branding)
Claire Chin (Social Media Strategy & Copywriting),
Lam Jun Yuan (Chinese Copywriting & Design)
Shaun Liew (Videography, Tiktok)
Aye Chan Phyu Sin (Production, TikTok)
elemen is a dining concept focused on a modern interpretation of natural and meatless cuisine. It is dedicated to fostering the well-being of our customers through our wholesome meatless recipes and the use of natural ingredients.
With a focus on wholesome, meatless cuisines, elemen engaged our services for photography, branding (website design) and social media (Facebook, Instagram & TikTok). We focused on highlighting the brand’s motto to “Love self, Love Earth”. We incorporated foliage and vegetation as part of the styling, keeping a fresh aesthetic with green tones as a homage to the logo. As for social media content, we initiated new brand themes, producing content based on trending topics to increase brand awareness and top-of-mind recall.
