food PHOTOGRAPHY I FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist & Recipe Development)
Koh Zong Huang (Assistant Food Stylist)
Taking sustainable dining to new heights is Good Meat, a food tech company dedicated to cell-based meat. Good Meat revolutionises meat by producing chicken meat from a single cell, minus the adverse effects on the environment.
We were engaged by Good Meat to shoot a series of photographs to mark the launch of their infamous cell-based Nugget in 2021. We curated several recipes — Chicken & Waffles, Spaghetti, Kebabs and Chinese buns — to create international appeal. For their 2022 campaign, Good Meat partnered with a local eatery — Loo’s Hainanese Curry — to recreate their famous dish with cell-based chicken meat. We opted for moody tones and a soft focus to evoke a sense of luxury to the hero dishes. Similarly, for the campaign shoot, we opted for softer tones and a muted palette to bring out a sense of nostalgia.
