Museum of Ice Cream
FOOD PHOTOGRAPHY I DIGITAL IMAGING
FOOD PHOTOGRAPHY
Food & Product Photographer, Digital Imaging Editor: C.R Tan
Portrait Photographer: Shaun Liew
Photography Assistant: Lam Jun Yuan
Art Direction: Sophie Anderson
Talents: Steph, Bryan & Weiqing
Millennial Pink with a splash of rainbow sprinkles, Museum of Ice Cream is the epitome of fun! The Instagram-worthy experiential attraction was founded in New York, making its first overseas expansion to our Little Red Dot. In line with their pre-launch pop up at Design Orchard, we were commissioned to shoot a series of portrait product shots with three of their exclusive ice cream flavours - Lychee Bandung, Malty Boba and Taro Milk Tea
Sourbombe Artisanal Bakery
FOOD PHOTOGRAPHY I FOOD STYLING I DESIGN I COPYWRITING
FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY
Art Director, Photographer & Food Stylist: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photography Assistant: Yeo Yuan Ning
Videographer: Jaegen Tan
Sourbombe is the innovative mashup of sourdough and Italian Bombolini (‘Bomb’ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).
With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with ‘bombe’ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.
Destination Hotel - 'Folklore'
FOOD PHOTOGRAPHY
PHOTOGRAPHY
Photography & Props Styling: C.R Tan
Assistant: Kenny Lee
With a selection of multi-cultural Singapore cuisine creations, the brief was to showcase hero items from their menu as well as a group shot. With the round marble tabletop framing the dishes and the grey flooring as the supporting backdrop, our eyes naturally fall on the main subject. A minimal yet contemporary composition that is aesthetically pleasing.
Butler Koffee Cold Brew
FOOD PHOTOGRAPHY I FOOD STYLING I BRANDING
FOOD PHOTOGRAPHY | DESIGN | COPYWRITING
Art Director: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photographer: Yeo Yuan Ning
It’s been 3 years since Butler Koffee was launched but the COVID-19 pandemic brought about certain challenges where the mobile cart could not operate. Our solution: Cold Brew bottles available for delivery!
This provided a new opportunity for us to relook the branding of Butler Koffee and we decided to revamp it a little, keeping it fun and quirky with vibrant minimalist curves and while still retaining the original charm of Butler’s sincere, warm persona.
Luzerne Global
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Producer: Kee Ya Ting
Assistants: Lee Yun Xuan, Jian Zhong, Jeff
Luzerne Global is a modern heritage brand that specialised in ceramics and tableware in Singapore. A returning client of ours, they requested for a shoot to showcase their latest collection of tableware with various themes. Some of these themes include lifestyle and mood shots table gatherings, plated food shots to showcase individual products’ texture and patterns, as well as an oriental theme to showcase their range of Chinese-inspired Tao collection.
Leckerbaer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Photography Assistant: Yeo Yuan Ning
Leckerbaer is a gourmet café serving cookies and pastries in the Østerbro district of Copenhagen. They’re all about the re-invention of Danish butter cookies and are well-known in the Scandinavian Michelin-Star scene.
As part of Leckerbaer’s official launch in Singapore, we were invited to shoot their extensive selection of Småkager favourites as well as their Lemon & sea buckthorn tart. To keep the focus on the Danish butter cookies, we opted for a minimal style and natural tones to highlight the brand ethos of their cookies decorated with the heart and soul of the chef.
Singapore Tourism Board: Dining
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Producer: Kee Ya Ting
Photography Assistant: Shaun Liew
Digital Imaging Editor: TBWA
Restaurants: Les Amis, Zen, Basque, Cheek Bistro, Meta
To showcase Singapore’s incredible array of dining and lifestyle offerings, we were commissioned by Singapore Tourism Board to shoot the stunning and exquisite dishes from a series of Michelin restaurants including Les Amis, Zen, Basque, Cheek Bistro and Meta. Using the table cropping method, we were able to add a certain dimension to the images. Clean and classic cutleries and tableware of each restaurant were used to draw immediate attention to the dishes itself.
Magnum
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Art Director: C.R Tan
Ice Cream Design Development: C.R Tan
Digital Imaging Artist: C.R Tan
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Photo Assistant - Summer Look Book : Ryan Foo
Photo Assistant - Christmas Collection : Shaun Liew
Photo Assistant - Christmas Collection : Clarissa Neo
Photo Assistant - Women’s Day Collection: Shaun Liew
Magnum is a world-renowned ice cream and dessert brand that embraces individuality and the idea of ‘Pleasure Seekers’. Working with, Magnum Singapore, we were tasked to produce a lookbook series for their Summer, Christmas and Women’s Day collection. Each Magnum popsicle was custom designed with matching backdrops to elevate the overall look and feel of the individual theme.
Idlewild
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Photography Assistant: Jocelyn Ang
Located in 5-star hotel InterContinental Singapore, Idlewild is a destination cocktail bar inspired by the golden age of air travel. To celebrate their newly launched menu, we were commissioned to shoot a series of cocktails and beverages curated by their mixologist. To complement the drinks with the interior decor, we kept it simple by using the bar’s interior lighting and multi-textured tabletops. The end result— elegant photographs with nostalgic cinematics of yesteryears.
So France, Le Bistro-Epicerie
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
So France, Le Bistro-Epicerie is a leading French restaurant and grocery store, serving up authentic French Fare and products from various regions in France. To welcome their new executive chef, Nicolas Drouglaret, we were commissioned to shoot a series of portraits along with lifestyle images of their dishes to be featured in their restaurant and marketing collaterals. Several of their signature dishes were featured in hero shots, while others were styled in a flat lay for bigger group shots. Elements of the restaurant interior and decor was also utilised to create a sense of branding consistency
Banyan Tree Essentials
PRODUCT PHOTOGRAPHY I PROPS STYLING
PRODUCT PHOTOGRAPHY| PROPS STYLING
Photographer: C.R Tan
Product & Props Stylist: C.R Tan
Digital Imaging: C.R Tan
Make Up Artist: Xtiano
Florist: Poppy Flora Studio
Banyan Tree is famous for its luxury spa treatments based on Asian-inspired ingredients and natural botanical blends. As part of their Essential Oil series, we were commissioned to shoot their latest product range. Working with Poppy Flora Studio for floral styling, we created a moody forest backdrop for the group shot, complete with moss and ferns to emphasize the natural ingredients of the products. For individual shots, the mood and lighting differed, depending on the ingredients of the blend, with floral and fruit-based oils given brighter lighting and vibrant hues and wood blends with lush greenery and darker tones. Paired with hand models, the overall look and feel exuded that of a cinematic fairytale forest.
Neo Garden Christmas Campaign
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Assistants: Shaun Liew, Nathaniel Neo, Bryan Lee
Neo Garden is an established caterer, known for its wide selection of local and international fare, serving at parties and functions around Singapore for the past 20 years. For the festive season, Neo Garden launched a Christmas feast of traditional yuletide dishes as well as fusion delights. The client wanted to appeal to the younger crowd with bright colours and a modern aesthetic. Hence, we opted for pastel tones as the backgrounds, throwing in coloured powder inspired by the Indian festival of Holi. Geometric wood blocks and props were specially customized and painted to add to the modern Bauhaus effect of the shoot.
Moonstone Bar/Mason Kitchen
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Moonstone Bar/Mason Kitchen is a hipster bar and ‘modern community centre’ located at Telok Ayer that specialises in elevated Asian street food and cocktails. The bar is envisioned as an unpretentious space that brings patrons together over hearty food and drinks. The art direction utilized the existing eclectic elements of the bar, with porcelain Chinese tableware and utensils to accentuate the Asian elements. Traditional tiles and simple backdrops were used to bring the focal point back to the colours of the dishes and cocktails.
Grand Hyatt Great Taste Awards 2019, South East Asia Semifinals
FOOD PHOTOGRAPHY I VIDEOGRAPHY
FOOD PHOTOGRAPHY I VIDEOGRAPHY
Photographer: Shaun Liew
Videographer: Jaegen Tan
Grand Hyatt’s Great Taste Awards gathers the top chefs of the groups’ esteemed hotels to put their culinary skills to the test. This round, 18 chefs across Southeast Asia are given 6 hours and 4 mystery ingredients to create a dish to wow the judges and emerge as champion of the Southeast Asia semifinals.
The brief of the project was to film the process of the contestants from start to finish, as well as the tasting session and award ceremony. To match the intensity and heat of the competition, heartpounding rhythmic music is used, as well as fast moving edits to emphasize the fast pace of the event. Lightbox photography was also a component, to capture the final dish of each contestant.
Grand Hyatt Singapore
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Assistant: Kenny Lim (Mezzanine & Martini Bar)
Assistant: John Kung (Pete's Place & Oasis)
To showcase Grand Hyatt Singapore’s best contemporary Western & Asian Cusine, the art direction was to create a communal dining concept for their hero shot. We also used dark tone backdrops and wood-textured surfaces to allow individuals dishes to stand out. With the natural light setting, we were able to capture attention-grabbing images to entice the senses.
Tiger Beer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Props Stylist: C.R Tan
Digital Imaging: C.R Tan
Photo Assistant (KEK) : Jian Zhong
Photo Assistant (Hao Shi Jia) : Bryan Lee, Shaun Liew
In line with Tiger Beer’s Street Food campaign, we were commissioned to shoot a series of images, aimed at promoting our local hawker heritage. The brief was to style and shoot iconic local street food with a modem, elevated touch. Every single prop and tableware was carefully selected to complement the texture and colours of each dish. Paired with fresh draught tiger beer, the series effectively captured the essence of Singapore Hawker dining.
Cavemen BBQ Bistro
PHOTOGRAPHY | ART DIRECTION
PHOTOGRAPHY | ART DIRECTION
Art Direction & Photography: C.R Tan
Props & Food Stylist: C.R Tan
Lighting & Assist: Kee Ya Ting
BBQ food always stunning with the right lighting, cutleries as well as supporting props. For this project, we kept the props to some key ingredients that reflect the main dish clearly and accurately. With the use of several metallic silverware and beer bottles, we’re able to accurately portray a BBQ skewers feast!
Poulet+
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Poulet+ ‘s menu reflects contemporary French cuisine filled with local flavours. The art direction was to showcase the vibrant colours of these dishes, presenting them in a clean way. We made use of simple concrete bases for the colours of the food to pop. We also sourced for several porcelain bowls, plates and saucers to complement the contemporary style.
The 1872 Clipper Tea Co.
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistants: Ryan Foo & Davis Tan
The 1872 Clipper Tea Co. is a Singapore heritage tea brand located in ION Orchard. In line with their revamped Tea Bar menu, we were commissioned to shoot a series of lifestyle shots to highlight their star products of Tea Lattes and pastries. We kept the tone bright and the style minimal, opting for light grey, white and marble backdrops, allowing the milk teas and pastries to shine as the subject.
Kühlbarra
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photography: Shaun Liew
Food Styling: Ryan Foo
Kühlbarra is a leading supplier of Barramundi in Singapore, farming their prized fish on our local shores and delivering their supplies to esteemed restaurants around the island while also retailing their fish in-stores and online. To grow their social media presence, Kühlbarra works closely with their restaurant clientele to feature their products in unique recipes to inspire their customers to try these dishes at the restaurants or recreate it at home.
As part of Kühlbarra’s marketing efforts, we were commissioned to shoot and style dishes from Kühlbarra’s clientele: Lokkee, Salted & Hung as well as Thomson Medical Centre. The brief was to keep the styling minimal so that the focus would be on the dish, with a further emphasis on the fish skin and side profile featured. To differentiate between the various restaurants, interior elements were used as the backdrop/surfaces for closer association. As for Thomson Medical Centre, a clean and bright styling approach was used to place emphasis on the healthy meals provided for patients.
