Social Media Content & Strategy | Branding
Live Fruitfully
Year of Service
2023 β Till Date
Sandra Lim
Plant-based Influencer, A.K.A @TheVeggieMaiden
Live Fruitfully, created by Sandra Lim A.K.A @TheVeggieMaiden, is a platform dedicated to superfoods that make us feel good from the inside out and is better for the planet.
Through our brand and social media analysis, we've developed targeted content strategies to increase follower growth and engagement.
Baseline Study
Brand & Competitor Analysis
Strengths
Its attractive visuals that immediately capture attention, paired with strong hooks that draw readers into most of its content. It offers a well-balanced mix of content pillars, covering everything from food and lifestyle to engaging travel stories, ensuring thereβs something for every interest.
Weaknesses (& Opportunities)
While the content is well-produced, it often feels overly rehearsed and curated, lacking a sense of authenticity. To better connect with the audience, the focus could shift more toward food and lifestyle topics, which would make it feel more relatable and engaging.
Competitor Analysis
With a summary of competitors, across the board, relatability and authenticity drive engagement, while weaknesses include poor structure, weak branding, and a lack of visual cohesionβhighlighting opportunities for a more balanced approach that combines strong storytelling, aesthetic appeal, and a well-defined persona.
Key Takeaways
With a focused target audience in the food and plant-based community, we came up with key strategies to strengthen the image and brand as an authentic plant-based influencer, inspiring wellness and healthy living.
Diverse Content Production
Through restructuring the content strategy and branding, weβve created engaging content across lifestyle, travel, plant-based food, and cats.
Post-production Support
Providing strong post-production support for the content shot by Sandra, The Veggie Maiden, herself.