Two Men Bagel House
Social Media Content & Strategy
Year of Service
March 2025 — December 2025
A baseline study into the brand as we breakdown and analyse the possible ways to grow the brand further.
Two Men Bagel House
Baseline Study
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We’ve came up with 4 Audience Personas, where we find out more about “who they are”, “where they hang out”, “content that appeals to them” and “how to engage them”.
- Foodie Enthusiast
- Urban Creative
- Community Seeker
- Hustling Professionals -
Analysing the different competitors' in the local bagel industry.
- Produced Content
- Followers
- Keywords/Categories
- Average Likes
- Engagement Rates & Quality -
By analyzing TMBH's top-performing strategies, we identify areas for improvement, capitalize on growth opportunities, and assess potential challenges and competition.
Focussing on visual strategies, content development and audience engagement.
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Improve Engagement
Introduce more interactive content, UGC campaigns, and food-led posts.
Leverage Trends
Adapt TikTok trends and viral edits, using short captions while staying on-brand
Optimize Posting Format & Frequency
Use more Reels, carousels, and snackable content to increase interaction.
Balance Personality & Product Focus
Keep the bold brand identity but ensure the bagels remain front and center.
Brand
Positioning
We breakdown your brand to find your positioning, creating content based off how the content would “Look, Sound, Feel”.
Crafted with Soul, Rebels of the Bagel World, Culture Driver & Community Fueled.
Positioning
Raw, Bold & Street-Ready,
No-BS, Witty & Unapologetic, like your Coolest, Most
Effortless Friend.
Look, Sound, Feel
Creating content based off “Value-driven” for the traffic and saves, and “Aspirational” for the engagement and likes.
We’ve came up with 4 content pillars, with a goal for each of the content pillars, to create with intention.
“Two” Pronged Approach
Behind-The-Scenes
“Bagels First”
Culture & Collaboration
Community
Where bagels meet people, and people build culture.
Instagram Analytics
Total Reach /
Engagement
Before our social media strategy implementation, the average monthly reach stood at 14,741. Since taking over content strategy and production, we've increased monthly reach to 37,757. Delivering a 156% surge in monthly reach (from 14,741 to 37,757), dramatically expanding brand visibility.
Our content is hitting the mark—engagement has surged, proving we’re creating meaningful connections with our audience. An engagement rate above 3% is considered good, while 6% or higher is considered excellent.
3 Months Reach Comparison*
Dec 24 to Feb 25
14741
Mar 25 to May 25
37757
3 Months Best Engagement
4.05%
April 2025
March 2025
4.12%
May 2025
8.75%
*3 Months Reach Comparison
Comparing the 3 months after implementing our strategy vs 3 months before.
Content Reels
Media Assets
+16%
In average reel performance
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