Creatives: C.R Tan (Photography), Dan Chia (Branding) & Claire Chin (Copywriting)
Fresh on the coffee scene, Butler Koffee is a specialty coffee mobile cart that provides intimate coffee services for private and corporate events. Inspired by founder Alicia Yap, who began her career as a Butler in the UK, we decided to use this as the focal point for the branding. Hence, the logo was adapted from a classic dapper tuxedo. To further highlight the bespoke experience, the photos and copy for Butler Koffee's website and social media platforms placed an emphasis on the human touch to evoke the warmth and sincerity of their handcrafted coffee and personalised service.