In line with McDonald's launch of the Signature Collection, we produced a series of photographs for digital and print collaterals that were featured in outlets, as well as billboards all around Singapore. The Signature Collection is a premium range featuring high quality 'game changing' burgers. To best encapsulate this campaign, we decided on a different approach for the art direction, with dark and moody styling to provide a stark and distinctive visual contrast.
Videography｜Food & Props Styling
Creative: C.R Tan
Agency: DDB