Heinz CNY 2026
CAMPAIGN PHOTOGRAPHY | FOOD STYLING | TALENT CASTING | DIGITAL IMAGING
Commercial Production, Food Photography, Talent Casting, Digital Imaging, Campaign Photography
Food Photographer: C.R Tan
Food Stylist: Isabelle
Retoucher: Tien Phuc
Art: Emily, David Tan
Agency: The Teeth
Subway Singapore
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography, Fast Food Photography
Food Photographer & Food Stylist: C.R Tan
Food Stylist: Ryan Foo
Producer: Kee Ya Ting
Lighting: Rigg
Agency: Publicist
Yara On Evans
FOOD PHOTOGRAPHY
Commercial Production, Festive Photography
Food Photographer: C.R Tan
Food Photography Assistant: Daryl
Super Sushi
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Food Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Retoucher: Tien Phuc
Ishiro Fusion Bowl
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Hooked The Seafood Bay
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
KFC
FOOD PHOTOGRAPHY
Commercial Production, Menu Photography
Food Photographer: CR Tan
Food Stylist: Biona
Producer: Ya Ting
Food Photography Assistants: Tay Ting Li, Hugo Koh, Michelle, Eze
Hand Talent: Gladys
In line with KFC x Transformers Rise of the Beasts, we were engaged for our professional food photography services. The campaign featured two of KFC’s most popular burgers: The Original and the Zinger Burger.
The image was captured from a first person’s perspective with hands in frame, resembling the viewpoint of the diner when eating a burger to evoke a sense of hunger. Every element of the burger was styled to perfection, from selecting the buns with an optimal amount of sesame seeds, the right amount of mayonnaise, fresh green lettuce, and crsipy fried chicken, and elements in the foreground. To complement KFC’s signature red logo, we handpainted the backdrop so create visual texture instead of a flat paper backdrop which would come across as flat.
McDonald's
PHOTOGRAPHY｜VIDEOGRAPHY
In line with McDonald's launch of the Signature Collection, we produced a series of photographs for digital and print collaterals that were featured in outlets, as well as billboards all around Singapore. The Signature Collection is a premium range featuring high quality 'game changing' burgers. To best encapsulate this campaign, we decided on a different approach for the art direction, with dark and moody styling to provide a stark and distinctive visual contrast.
Videography｜Food & Props Styling
Creative: C.R Tan
Agency: DDB