Creative: C.R Tan
Agency: TBWA


Getting in the holiday spirit, we worked with Airbnb to produce Christmas-themed content for their social media platforms. The idea was to showcase how Christmas is celebrated in different cultures, as both host and guest share their local festive customs. We shot two contrasting festive images, one based on a yuletide feast in Australia and another based in Japan. To provide distinction between the two, we played around with the food styling for direct comparison, while retaining Christmas elements with props styling to showcase the unifying yuletide theme.