ART DIRECTION｜PHOTOGRAPHY｜FOOD STYLING｜RECIPE DEVELOPMENT | VIDEOGRAPHY
Creative: C.R Tan
It was indeed a privilege to work with Luzerne, a modern heritage tableware brand and Singapore's longest established ceramics producer. For Luzerne's 2017 catalogue, we produced a series of photographs for their new collections — Marble, Web, Scallop & Artichoke and Knit series. To accentuate the differences and unique features of each collection, we experimented with lighting and a myriad of food colours to compliment the texture and hues of the tableware.
Conceptualization｜Videography｜Stop-Motion｜Recipe Development
XLBCR x Luzerne
Our second project with Luzerne involved a social media collaboration with @xlbcr as a giveaway to engage their followers. This campaign involved the production of one recipe video and two stop-motion clips to promote home cooking and plating with their various collections.