Harvey Norman

Photography & Videography|Styling|Recipe Development

Creative: C.R Tan.


XLBCR x Harvey Norman

Working hand in hand with multi-national brand Harvey Norman, we collaborated on a 12-part series of food-focused content with the theme of home-cooking made easy. The content created for this campaign aimed to showcase Harvey Norman's electrical kitchen range and were produced in various mediums, including photography stills to videos and blog posts, published on Harvey Norman and @xlbcr's social media platforms. An array of classic and contemporary recipes were developed specifically for this campaign; from hearty mains such as Roast Chicken and Pulled Pork Burgers to tantalising Asian dishes such as Kimchi Tofu Mandu and sweet treats like the Pandan Chiffon Cake.