Kyu Coffee Bar
BRANDING๏ฝPHOTOGRAPHY๏ฝSTYLING๏ฝCOPYWRITING
BRANDING๏ฝPHOTOGRAPHY๏ฝFOOD STYLING๏ฝCOPYWRITING
Art Director & Photographer: CR Tan
Graphic Designer: Dan Chia
Logo Designer: Roxanne Wee
KYU Coffee Bar is a specialty coffee kiosk launched by Nine Press Group, nestled in the heart of the Central Business District. Based on the ideals of minimalism, we drew inspiration from Japanese Zen for the KYU Coffee Bar's branding. The idea was to encourage simplicity seeking in the hectic pace of life in today's world, and finding a moment of tranquility while savouring a freshly brewed cuppa coffee. Hence for the art direction, we employed a pastel colour scheme paired with light blush hues to evoke a sense of genuine warmth and cordial service.
NINE PRESS GROUP
BRANDING๏ฝART DIRECTION๏ฝPHOTOGRAPHY
Ninepress is an online coffee portal built on the love and passion for coffee and its craft. As a new and slightly indie collective, we decided to go for a simple yet distinctive design for the logo for it to easily gain top-of-mind recall. Hence, we adjoined the numerical '9' and latter 'P', pairing the monogram with an edgy san serif font. As for our photography direction, we opted for a dark mood, capturing subjects up-close in their natural aesthetic to illuminate the natural beauty of coffee beans and the process.
Clinton Street Bakery
FOOD PHOTOGRAPHY | ART DIRECTION
FOOD PHOTOGRAPHY | ART DIRECTION
Photographer & Props Stylist: C.R Tan
Food Plating & Associate Head Chef: Benedict Yong
Lighting & Photography Assistant: Kee Ya Ting
Located at Purvis Street, Clinton Street Bakery is a renowned franchise from New York City which serves breakfast specials, with fluffy buttermilk pancakes as their specialty. The brief was simple, to present their signature brunch menu with American diner vibes. To achieve this, bright lighting was used along with a variation of textures, with the dishes served with Clinton Street Bakeryโs Green-rimmed white plants to accentuate its branding.
Kindred Teas
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Digital Imaging & Art Direction: Manic Design
Kindred Teas is a local brand inspired by unique cultures around the world. For this project, we collaborated with Manic Design and the art direction was to employ a pastel colour scheme that complements the tea packaging. We went for minimal styling by placing some raw ingredients used in the tea to highlight the flavour profiles of each blend.
Jones the Grocer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
Located at Dempsey Hill, Jones the Grocer is an Australian origin food emporium aimed at inspiring a love of great food and providing customers with a full gourmet experience. We went for a minimal and natural light setting to bring hero shots of their gourmet dishes in full focus.
Joe & Dough
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Joe & Dough was founded in 2009 and is known for their speciality coffee, gourmet sandwiches and handcrafted bakes. As part of their new menu launches and Christmas-themed marketing efforts, we were commissioned to shoot and style a wide array of sandwiches, pizza as well as Christmas log cakes. Many raw ingredients were used as supporting props to enhance the dish and grey backdrops were mostly used to showcase the elements of the main dish captured.
Club Street Social
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer: C.R Tan
Club Street Social is an elegant yet cozy bistro bar that serves Italian-inspired dishes. For the art direction, we went for a more lifestyle/casual dining composition setting by fully utilizing the restaurant decor and natural lighting.
Nosh/Noshery SG
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Noshery is a quaint cafe located in Rochester Park that encourages communal dining experiences. With its luxurious brunch menu items, we were briefed to make full use ofEuropean styled tableware to complement their vintage-colonial space.
Mellower Coffee
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Mellower Coffee is a speciality coffee chain from Shanghai and is one of the leading cafe chains in China. We were commissioned to shoot their Ondeh x Latte which was specially concocted for Singaporeโs flagship opening. To bring across the collaboration theme, we went for a Peranakan theme with elements of Nyonya tiles in the background. Paired with dark tones, it gave their speciality drinks the spotlight it deserved.
Porta, Park Hotel Clarke Quay
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Lighting & Photography Assistant: Kee Ya Ting
Located in Park Hotel Clarke Quay, Porta is a dining enclave serving up modern European dishes that combine fresh produce and seasonal flavours. The brief was simple, to capture a series of singular dishes in a clean and elegant fashion.
