Ishiro Fusion Bowl
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Holiday Inn Little India - Gully
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography, Cocktail Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Food Stylist: Debbie Mok
Set Assistant: Manasi
Nobu Singapore
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Hooked The Seafood Bay
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Dapur Penyet
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Andaz - Festive
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Festive Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Andaz - Alley on 25
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Menu Photography
Food Photographer: C.R Tan
Food Photography Assistant: Aaron Foo
Goodwood Park Hotel
FOOD PHOTOGRAPHY
Commercial Production, Festive Photography, Menu Photography
Photographer: C.R Tan
Photography Assistant: Tay Ting Li, Lee Yunxuan
Chinese festivities are a time of reunions, laden with sumptuous feasts, sweet treats, and festive gaiety. To year, we were engaged by Goodwood Park Hotel for our food photography services, capturing the full spread of their Lunar New Year Offerings and Midautumn Festival mooncakes.
To evoke the jubilant spirit with the coming of spring, we chose a bright colour palette of warm yellow, orange, and red, to represent auspiciousness. We also incorporated green as a secondary colour, representing fortune, and providing contrast that complemented the overall colour scheme. Finally, we used iconic Chinese props, serveware, cloths, and plates, to tie in a sense of tradition, and symbolising Goodwood Park’s heritage.
As for the Midautumn Festival, we were tasked to capture a range of traditional baked and snowskin mooncakes. We used predominantly warm colours for the backdrops, playing with lights and plants to create whimsical shadows. The only photo with a different treatment is the durian snowskin mooncakes. With a green backdrop and darker toners, it stands out as the hotel’s all-time speciality.
Health Promotion Board
FOOD PHOTOGRAPHY | FOOD STYLING
Commercial Production, Campaign Photography,
Food Photographer: CR Tan
Food Stylist: Ryan Foo
Producers: Ya Ting, Emily
Gaffer: Brandon
Food Styling Assistants: Gilbert, Michael
Food Photography Assistants: Winston, Tay Ting Li, Yun Xuan, Hugo Koh, Terenz, Yang, Navin, Shimin, Shun Rong, Jason, Hannah
The Health Promotion Board (HPB) is a government agency that actively advocates healthy living with property nutrition, physical activity, mental well-being, and more.
As part of HPB’s efforts to reduce Singaporeans’ salt intake by 15%, a national campaign was launched to promote lower sodium alternatives such as K-salt, and low sodium soy sauce.
We were engaged by HPB for our food photography and food styling services to produce photos and cinemagraphs for the campaign. We were tasked to style a series of local dishes in a home setting to inspire home cooks to try out these recipes. The goal was to showcase the vibrancy of these dishes to elicit bold flavours even with a reduction in salt. We opted for bright photography and colourful ingredients, playing with herbs and spices in the foreground to add dynamism to the image.
The visuals were featured on Health Hub’s website as part of their recipe series, and OOH advertising at train stations.
Eclipse
FOOD PHOTOGRAPHY
Commercial Production, Product Photography
Food Photographer: CR Tan
Food Photography Assistants: Tay Ting Li, Hugo Koh
Founded in 1999 in the U.S., Eclipse provides a range of breath-freshening mint products. In anticipation of their new Herbal Mint range for the Asian market, we were commissioned to shoot the key visual to be used on their website and advertising collaterals.
We wanted to showcase the ingredients for each flavour, but we faced a challenge regarding their large size relative to the Eclipse candy box. As a solution, we shot each element separately on a plain background and stitched them together in post editing. We also customised and 3D-printed stands based on the dimensions of the Eclipse boxes. We chose a neutral beige as the base, painting the boxes to match perfectly, and a brighter shade of yellow to complement the colour palette of the product packaging.
KFC
FOOD PHOTOGRAPHY
Commercial Production, Menu Photography
Food Photographer: CR Tan
Food Stylist: Biona
Producer: Ya Ting
Food Photography Assistants: Tay Ting Li, Hugo Koh, Michelle, Eze
Hand Talent: Gladys
In line with KFC x Transformers Rise of the Beasts, we were engaged for our professional food photography services. The campaign featured two of KFC’s most popular burgers: The Original and the Zinger Burger.
The image was captured from a first person’s perspective with hands in frame, resembling the viewpoint of the diner when eating a burger to evoke a sense of hunger. Every element of the burger was styled to perfection, from selecting the buns with an optimal amount of sesame seeds, the right amount of mayonnaise, fresh green lettuce, and crsipy fried chicken, and elements in the foreground. To complement KFC’s signature red logo, we handpainted the backdrop so create visual texture instead of a flat paper backdrop which would come across as flat.
Meadesmoore
FOOD PHOTOGRAPHY
Commercial Production, Menu Photography, Festive Photography
Food Photographer: C.R Tan, Tay Ting Li
Food Photography Assistant: Darryl, Aaron Foo
Helmed by Chef Victor Loy, Meadesmoore is a modern steakhouse that pays tribute to grand steakhouses of the 1900s in the U.S. and U.K.
We were engaged by Meadesmoore for our professional food photography services to capture the interior and mood shots of their menu—thick-cut juicy steaks grilled to perfection, paired with a myriad of delectable sides. All the photos were shot on-site at their restaurant and were used for their in-house menu, PR, and social media content.
Fruce
FOOD PHOTOGRAPHY I FOOD STYLING
Commercial Production, Beverage Photography
Food Photographer & Props Stylist: C.R Tan
Food Stylist: Ryan Foo
Food Photography Assistants: Kee Ya Ting, Tay Ting Li, Thomas Chong
Fruce is Singapore’s very own homegrown dessert beverage, nestled in the corner of Wisma Atria. With their star product as fruit-infused beverages, we employed vibrant pop colours paired with raw fruit ingredients to create a tropical vibe and highlight their fresh ingredients.
U.S. Center for Dairy Excellence
PHOTOGRAPHY I FOOD STYLING
Commercial Production, Beverage Photography
Food Photographer: C.R Tan
Food Stylist: Ryan Foo
Food Styling Assistant: Gilbert Koh
Food Photography Assistant: Tay Ting Li
Located in Robertson Quay, the U.S. Center for Dairy Excellence (U.S. CDE) is the first of its kind established outside of the United States of America. Designed as a learning destination and ideation hub, it focuses on promoting dairy products and cementing its relationship with Southeast Asian business partners.
The brief was straightforward — shooting breakfast favourites and well-loved regional dishes with dairy products as the highlight. We curated a wide variety of dishes — appetizers, mains, desserts, and beverages. Each shot places the main dish front and centre, with embellishments of accompanying ingredients. Heritage dishes were given a warmer treatment and vintage props to evoke the aesthetics of yesteryears. In contrast, modern dishes and breakfast sets were given a cooler and brighter treatment, but with similar ingredient styling for a cohesive look and feel.
Bertazzoni
FOOD PHOTOGRAPHY | VIDEOGRAPHY | DIGITAL IMAGING
Commercial Production, Campaign Photography
Food Photographer: C.R Tan
Food Photography Assistant: Tay Ting Li
Hailing from Italy, Bertazzoni is a company that specializes in high-quality cooking appliances since 1882. It is renowned for products that combine considered design, outstanding engineering, and a deep passion for food.
As our appliance partner for ATO Studio, we were engaged for our food photography and videography services to capture the classic Bertazzoni oven based on three persona stories: Refined tastes from the artisan, simple pleasures from the home baker, and culinary feasts from the professional chef. At the heart of it, we wanted to emphasise the main message of how Bertazzoni’s appliance enable the preparation of food with flair, precision, and across a various range of styles.
