Changi Airport Group: 'Happy Hour Campaign'
PHOTOGRAPHY๏ฝFOOD STYLING ๏ฝ DIGITAL IMAGING I ART DIRECTION
FOOD PHOTOGRAPHY๏ฝFOOD STYLING ๏ฝ DIGITAL IMAGING I ART DIRECTION
Art Director & Photographer:
Producer: Kee Ya Ting
Art Assistant: Ryan Foo
Wardrobe Stylist: Evon Chng & Karin Tan
Hair & Makeup Artist: Seh Poh Tin
Talents: Shohei, Dorothy
Working with Ogilvy & Mather Singapore, we were commissioned to produce the Changi Happy Hour campaign for Changi Airport Group. The campaign comprised of various images shot at Changi Airportโs Transit area that features its various lifestyle components for travelers: cosmetics, retail & electronics, dining and duty-free liquor. The campaign was shot over 3 sessions to produce banners and gif videos, requiring Digital Imaging to piece the various facets together. The final product was featured on Changi Airports website, social media and various digital screens in Changi Airports Transit terminals.
Extra Virgin Pizza
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
Part of the restaurant and entertainment company, Lo & Behold Group, Extra Virgin Pizza is a modern craft Pizzeria, serving up Neapolitan thin crust pizzas to busy folks in the central business district. With a selection of traditional Italian classics mixed with modern fusion creations, the brief was to showcase hero items from their menu as well as a group shot. The photo series was used for print and digital marketing collaterals as well social media platforms.
To create a lifestyle/casual composition, we hand painted a wood board with a cool blue to create a unique and iconic surface, creating natural contrast and allowing the colours of the food to stand out.
Lunar New Year Corporate Gifting
RECIPE DEVELOPMENT & EXECUTION ๏ฝPACKAGING DESIGN ๏ฝ COPYWRITING ๏ฝ
RECIPE DEVELOPMENT & PRODUCTION ๏ฝPACKAGING DESIGN ๏ฝ COPYWRITING
Director & Photographer: C.R Tan
Recipe Development: Ryan Foo
Copywriter: Claire Chin
Designer: Dan Chia
To usher in the year of the golden pig in true Chun Tsubaki fashion, no effort was spared to spread festive cheer and good tidings to our friends and corporate clients. Truth be told, it was a very rushed job but the team worked efficiently to produce their respective collaterals.
The first aspect of our Lunar New Year gifting involved โRed Packetsโ. Red is the traditional colour of the festive season for it signifies warmth, good fortune and prosperity in the spring festival. However, we wanted to refine and redefine these red packets, to allow our design to stand out among the commonplace red packets while retaining oriental elements. Hence, the decision was made to have it in our corporate Navy. blue, with elements of camellias and cherry blossoms, emblems of spring as well as our branding of โTsubakiโ.
The second element of our corporate gifting was our Miso Caramel Tarts with Pork Floss. Cookies and sweets are often given to friends and relatives, to wish them glad tidings and sweet success. Inspired by Pineapple Tarts, we decided to switch things up with a miso caramel filing encased in a buttery melt-in-your-mouth crust, and finally garnished with pork floss for decadence.
Hereโs wishing everyone a joyous and prosperous Lunar New Year, with blessings of abundance and success!
T2 TEA
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY| CREATIVE CONTENT
Photographer & Props Stylist: C.R Tan
T2 Tea is a proud Australian brand, born and brewed in the cafe capital of Melbourne. During the Chinese New Year season, weโre honoured to be able to shoot a series of T2 Tea collections in a cosy and modern family dine-in setting.
One Farrer Hotel & Spa
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
February Campaign 17โ- Assistant: Kee Ya Ting
May Campaign 17โ - Assistant: Kenny Lee
Festive Campaign 17โ - Assistant: John Kung
Festive Campaign 18โ - Assistant: Ryan Foo
One Farrer Hotel is one of the leading luxury hotels in Singapore offering 5-star urban resort accommodation, and one of our regular clients. To welcome Chinese New Year, we were commissioned to shoot their Yu Sheng dish along with some of their side dishes. To create the festive Lunar New Year vibes, we used the auspicious red colour in elements of textured props such as hand-cut paper, angbao, linen, teacups etc.
For the Christmas theme-related project, we went for a casual/lifestyle aesthetic by creating a feasting tabletop setting with hands-in-frame. To create a contemporary feel, a coblat blue board was used as a table surface, giving instant contrast from the warm tones of the dishes.
Kafe UTU
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Jian Zhong, Shaun Liew
Kafe UTU is Singaporeโs first African-themed cafe and lounge that celebrates diverse flavours and dishes from the continent. In line with their launch, we were tasked to shoot the restaurantโs interiors, group shots of their signature menu items, their cocktail range, as well as portrait shots of Kafe UTUโs team.
By using monotone tableware, it served to accentuate the vibrant colours and textures of their dishes. As for their cocktail selection, theyโre served in curated glassware that highlights the character of each drink. Finally, by incorporating their hand-carved interior design as the backdrop, it pulled together the entire African theme, enhancing the branding and character of Kafe UTU.
Super Tea SG/ R&BTea
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
R&B Tea is a renowned Bubble Tea brand from China owned by Rex and Brunce. With fresh fruits and tea leaves as the main styling elements, we were able to bring out the refreshing element of each brew. Food styling plays a key part with various small elements of bubble tea pearls, tea leaves and toppings adding to the composition to enhance the overall look.
Sushi Tei
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Shaun Liew, Chen Jian Zhong
Sushi Teiโs menu showcases classic Japanese cuisine with their signature Sashimi & Sushi. We were commissioned to shoot for Sushi Teiโs Chinese New Yearโs Yu Sheng collection. To emphasize the Japanese aesthetic, we used props like sakura flowers, origami and Japanese tableware to complete the look.
Origin Grill & Bar
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Shaun Liew
Located in Shangri-La Hotel Singapore, Origin Grill & Bar is inspired by the origin of flavours, travel adventures and Singaporeโs illustrious history of bountiful trade, colonial charm and tropical splendour.
We were privileged to explore the beautiful restaurant, making full use of the modern art deco bar counter for a crew shot. Minimal and clean white tableware was used to showcase their extensive menu selection including the 500-day Japanese diet-fed Shiro Wagyu and the restaurantโs interior was used as part of the backdrop for the cocktails.
Almost Famous Craft Beer Bar
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
A partnership craft beer bar opened by our Director simply meant that both the interior design and food photography should be close to perfection, specifically minimalistic perfection. Needless to say, the minimalist theme extended to the photography and styling. By using grey concrete tones and dark serveware as the backdrop, it allowed the natural colour of the food and drinks to shine, making them even more eye-catching and visually appealing.
Live Fruitfully
FOOD STYLING & PHOTOGRAPHY ๏ฝ GRAPHIC DESIGN ๏ฝ COPYWRITING ๏ฝ WEB DESIGN
FOOD STYLING & PHOTOGRAPHY ๏ฝ LOGO DESIGN ๏ฝ COPYWRITING ๏ฝ WEB DESIGN ๏ฝBRANDING
Creative Director & Photographer: C.R Tan
UX Writer & information Architect: Claire Chin
Graphic Design: Dan Chia
As part of a rebranding exercise, our client Sandra tasked us to redesign her logo and website, together with fresh new photos to promote her platform Live Fruitfully. As a plant-based consultant, Sandra seeks to share her personal story and to inspire her clients to eat and live well hence the challenge was to find the optimal mix to design her website professionally while telling her personal story.
Hermรจs Carrรฉ Cafรฉ
F&B CONSULTING๏ฝBAR STYLING ๏ฝMENU ARTWORK & DESIGN ๏ฝ RECIPE CURATION & EXECUTION
F&B CONSULTING ๏ฝ BAR STYLING ๏ฝMENU ARTWORK & DESIGN ๏ฝ RECIPE DEVELOPMENT & EXECUTION
Creative Director: C.R Tan
Culinary Consultant: Ryan Foo
Barista: Alicia Yap, Butler Koffee
In collaboration with The Ate Group, our team took on the challenge of end-to-end services for Hermรฉs world tour of The Carrรฉ Club. This included project management, manpower planning, bar styling, menu design and execution, menu curation and execution, as well as packaging sourcing. Direct from New York, this exclusive pop-up event centred around the brandโs iconic silk square scarves and vivid hues of discotheques, The Carrรฉ Clubโs menu was created to feature local favourites with a modern twist, presented in perfect squares and vivid hues of ingredients to mimic the scarves of Hermรฉs.
Pappamia
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Clarissa Neo
Pappamia is a local restaurant chain, serving familiar comforting dishes of Singaporean, Malaysian and Western food. Several of their signature dishes were styled as flat lays to capture the myriad of elements found in each dish. Additionally, we kept the background colours dark to allow the natural colours of the local dishes stand out.
Straights Clan
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer: C.R Tan
Photography Assistant: Clarissa Neo
Straits Clan is an exclusive private members that seeks to connect Singaporeโs most curious and diverse individuals to propel positive change and challenge the status quo. The brandโs culinary concept is simple: elevated comforting classics. Hence we were tasked to shoot some of their menu favourites, presenting it in an elegant fashion against the backdrop of their jade-tinted marble tables.
Andaz
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Ryan Foo, Clarissa Neo
Andaz Singapore is a luxury concept by Hyatt. To display the best of their street-style dining at four distinctive restaurants, we were commissioned to shoot several cuisine types as well as their cocktail selection. To create easily distinguishable images, we made it a point to use matching and appropriate props and tableware to capture the uniqueness of each cuisine. Additionally, we shot several profile shots of their mixologists in action to add a human touch to the series.
Blue Jasmine, Park Hotel Farrer Park
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Blue Jasmine is a restaurant that serves authentic Thai flavours within a contemporary setting in the heart of Farrer Park. The focus of styling was the material of tableware used - metallic, wood and porcelain. Also, texture was added with multiple props like ingredients of raw fruits and herbs to complement the subject. Overall, this portrayed Thai cuisine with a modern touch.
Koufu Rasa Pura
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer, Food & Props Stylist: C.R Tan
Food Styling Assistant: Ryan Foo
To welcome the opening of Koufuโs new branch at Rasapura Marina Bay Sands, we shot a series of local delicacies with a modern touch. To create a bright and clean feel, we used white tableware and grey backdrops to make the colour of the food pop.
Koufu Fusionopolis
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer, Food & Props Stylist: C.R Tan
Food Styling Assistant: Ryan Foo
Production Assistant: Das
To welcome the opening of Koufuโs new branch at Fusionopolis, we shot a series of local delicacies with a modern touch. To create a lifestyle feel, we used hand models shots to interact with the food. With darker tone backdrops, it created a natural contrast, allowing the colours of the food to stand out.
Wing Joo Loong
FOOD PHOTOGRAPHY I FOOD STYLING
PHOTOGRAPHY
Food Photography & Props Stylist: C.R Tan
Photography Assistant: John Kung
Wing Joo Loong is a Traditional Chinese Medicine company that is known for Koreaโs famous Cheong Kwan Jang brand of Korean red ginseng products. The brief was to produce a series of images for their website, showcasing traditional Chinese herbs in a contemporary fashion. We used more than 10 different backdrops, some of them custom made to match the brand colours. We also played around with serveware of different materials and textures to complement the various size and shapes of the herbs.
Fishery Pot
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Food Stylist: C.R Tan
Photography Assistant: Jocelyn
Fishery Pot is a fish/seafood soup stall located at Far East Plaza and we were tasked to shoot Fishery Potโs dishes to feature on their menu. We went for bright lighting and minimal background to accentuate the colours of the seafood and ingredients while creating a fresh and healthy feel for their soup bowls.
