Colonial Club
FOOD PHOTOGRAPHY I DESIGN
Located in the heart of Orchard Road, Colonial Club’s menu reflects pays tribute to Singapore’s heritage as a British Colony, serving a myriad of local dishes with a refreshing British Twist. Here, familiar dishes of local hawker food is given a royal treatment, cooked with familiar flavours and presented elegantly. The brief was simple, to showcase the vibrant colours of these dishes, presenting it in a way that was new and refreshing yet rooted in an iconic Singaporean identity.
To achieve this, we made use of simple concrete and marble bases so that the colours of the food could easily speak for itself, creating natural contrast for it to shine. We also sourced for traditional serveware, porcelain bowls, plates and saucers commonly used in households or local restaurants. Finally, we utilised the decor of Colonial Club itself so that the menu could be tied back to the restaurant.
As for the menu design, the emphasis was used on the pictures so that customers could easily and quickly make a decision based on the dynamic shots. The vision was to keep it clean and simple, without too much distraction from the images. Finally, a Peranakan-inspired art deco frame was used for the cover to further accentuate the East meets West/local heritage concept.
Sonoko Sakai Website Rebranding
BRANDING I DESIGN I COPYWRITING
COPYWRITING | WEBSITE DESIGN
Creative: Claire Chin
Sonoko Sakai is a Japanese chef, cook book author and teacher from the sunny hills of Los Angeles. In line with the launch of her book, Japanese Home Cooking: Simple Meals, Authentic Flavors, Sonoko seeked to improve her website with a fresh new look that was also mobile-friendly for her users.
To achieve this, we incorporate photos and illustrations from her book to give her branding a consistent theme. The main challenge was simplifying and streamlining the content in a way that was both aesthetically pleasing but also informative. More importantly, we had to consider the end goal, which was to create a website that was easy for our client to operate/update. Ultimately, we created a triple function website that served as a landing page for Sonoko’s work, a blog for recipe posts and finally an e-commerce site where users cos sign up for workshops or purchase her books.
View the full website here: www.sonokosakai.com
Grand Hyatt Mezza9 Festive Video
VIDEOGRAPHY
VIDEOGRAPHY
Creative Director: C.R Tan
Videographer & Post Production Editor: Jaegen Tan
The festivities of Christmas and the New Year bring a buzz of excitement, joy in celebrating the end of a year, and warmth from the reunions with friends and loved ones. To commemorate this festive period, 5-Star Hotel Grand Hyatt Singapore commissioned a New Year’s Eve video to feature their award-winning restaurant — Mezza9. Famous for its wide spread of international cuisines featuring quality ingredients from sustainable sources, Mezza9 is one of the top buffet spots in the city.
The brief for the video was to showcase the chefs in action, from preparation to cooking, plating, and serving a variety of their crowd-favourite dishes. Put together, it’s an enticing ensemble of heat, spices, and passion from the culinary team, further accentuated by the percussive soundtrack that evokes heart-pumping excitement to whet the appetite. The video was posted on Mezza9’s social media pages and received high engagement rates and positive comments from their followers.
L'Oréal - Garnier
PRODUCT PHOTOGRAPHY
PRODUCT PHOTOGrAPHY
Photographer & Props Stylist: C.R Tan
L'Oréal is the global leader in cosmetics and the #1 beauty company in Singapore. For this project we’re commissioned to shoot for a series of Garnier ‘s Matcha skincare range. To create a light and refreshing composition, we went for natural props like leaves and flowers to bring out the natural ingredients used in the product.
Courtyard by Marriott Singapore
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY | FOOD STYLING
Photography & Props Styling: C.R Tan
Photography Assistant: John Kung, Ryan Foo
Located in the heart of Novena District, Courtyard by Marriott Singapore is a 4-star hotel with views of Singapore’s skyline. The brief was simple, to capture their wide array of dishes in the most authentic and clean form. To achieve this, we used marble and granite-textured backdrops. To add visual interest to the dishes, we used neutral linen napkins layered under a plate to enhance the overall look.
Health Promotion Board Less Sugar Campaign
FOOD STYLING
FOOD STYLING
Food Stylist: Ryan Foo
In a bid to encourage healthy eating and reduce sugar consumption among Singaporeans, the Health Promotion Board releases a ‘Less Sugar campaign targeted at each major ethnic holiday (ie. Chinese New Year, Hari Raya Puasa, Deepavali). For the 2019 Hari Raya edition, we were invited to style the food in the theme of healthy Malay dishes. This involved the conceptualisation, on-site cooking of traditional Malay dishes such as Ketupat , Beef Rendang and Lontong. These were paired with fresh fruits and vegetables to place emphasis on the theme of wholesome eating.
Changi Airport Group: 'Happy Hour Campaign'
PHOTOGRAPHY｜FOOD STYLING ｜ DIGITAL IMAGING I ART DIRECTION
FOOD PHOTOGRAPHY｜FOOD STYLING ｜ DIGITAL IMAGING I ART DIRECTION
Art Director & Photographer:
Producer: Kee Ya Ting
Art Assistant: Ryan Foo
Wardrobe Stylist: Evon Chng & Karin Tan
Hair & Makeup Artist: Seh Poh Tin
Talents: Shohei, Dorothy
Working with Ogilvy & Mather Singapore, we were commissioned to produce the Changi Happy Hour campaign for Changi Airport Group. The campaign comprised of various images shot at Changi Airport’s Transit area that features its various lifestyle components for travelers: cosmetics, retail & electronics, dining and duty-free liquor. The campaign was shot over 3 sessions to produce banners and gif videos, requiring Digital Imaging to piece the various facets together. The final product was featured on Changi Airports website, social media and various digital screens in Changi Airports Transit terminals.
Extra Virgin Pizza
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
Part of the restaurant and entertainment company, Lo & Behold Group, Extra Virgin Pizza is a modern craft Pizzeria, serving up Neapolitan thin crust pizzas to busy folks in the central business district. With a selection of traditional Italian classics mixed with modern fusion creations, the brief was to showcase hero items from their menu as well as a group shot. The photo series was used for print and digital marketing collaterals as well social media platforms.
To create a lifestyle/casual composition, we hand painted a wood board with a cool blue to create a unique and iconic surface, creating natural contrast and allowing the colours of the food to stand out.
Lunar New Year Corporate Gifting
RECIPE DEVELOPMENT & EXECUTION ｜PACKAGING DESIGN ｜ COPYWRITING ｜
RECIPE DEVELOPMENT & PRODUCTION ｜PACKAGING DESIGN ｜ COPYWRITING
Director & Photographer: C.R Tan
Recipe Development: Ryan Foo
Copywriter: Claire Chin
Designer: Dan Chia
To usher in the year of the golden pig in true Chun Tsubaki fashion, no effort was spared to spread festive cheer and good tidings to our friends and corporate clients. Truth be told, it was a very rushed job but the team worked efficiently to produce their respective collaterals.
The first aspect of our Lunar New Year gifting involved ‘Red Packets’. Red is the traditional colour of the festive season for it signifies warmth, good fortune and prosperity in the spring festival. However, we wanted to refine and redefine these red packets, to allow our design to stand out among the commonplace red packets while retaining oriental elements. Hence, the decision was made to have it in our corporate Navy. blue, with elements of camellias and cherry blossoms, emblems of spring as well as our branding of ‘Tsubaki’.
The second element of our corporate gifting was our Miso Caramel Tarts with Pork Floss. Cookies and sweets are often given to friends and relatives, to wish them glad tidings and sweet success. Inspired by Pineapple Tarts, we decided to switch things up with a miso caramel filing encased in a buttery melt-in-your-mouth crust, and finally garnished with pork floss for decadence.
Here’s wishing everyone a joyous and prosperous Lunar New Year, with blessings of abundance and success!
T2 TEA
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY| CREATIVE CONTENT
Photographer & Props Stylist: C.R Tan
T2 Tea is a proud Australian brand, born and brewed in the cafe capital of Melbourne. During the Chinese New Year season, we’re honoured to be able to shoot a series of T2 Tea collections in a cosy and modern family dine-in setting.
Fit & Fab with Body Boss
PHOTOGRAPHY
PHOTOGRAPHY
Director: C.R. Tan
Photographer: Jaegen Tan
In collaboration with Body Boss, our space was transformed into a fitness studio for the day. We worked with wellness influencer Elena Arathimos to shoot a series of lifestyle shots and videos, featuring Workout basics and Body Boss’ bestselling books which aim to revolutionise the fitness journey, balancing simple exercises with nutritious diet. The entire shoot was shot with natural light to match the clean and bright aesthetics of the brand, while showcasing both candid and posed portraits of the models as part of the live workout session.
One Farrer Hotel & Spa
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
February Campaign 17’- Assistant: Kee Ya Ting
May Campaign 17’ - Assistant: Kenny Lee
Festive Campaign 17’ - Assistant: John Kung
Festive Campaign 18’ - Assistant: Ryan Foo
One Farrer Hotel is one of the leading luxury hotels in Singapore offering 5-star urban resort accommodation, and one of our regular clients. To welcome Chinese New Year, we were commissioned to shoot their Yu Sheng dish along with some of their side dishes. To create the festive Lunar New Year vibes, we used the auspicious red colour in elements of textured props such as hand-cut paper, angbao, linen, teacups etc.
For the Christmas theme-related project, we went for a casual/lifestyle aesthetic by creating a feasting tabletop setting with hands-in-frame. To create a contemporary feel, a coblat blue board was used as a table surface, giving instant contrast from the warm tones of the dishes.
Laura Mercier Product Launch
RECIPE DEVELOPMENT & EXECUTION ｜PHOTOGRAPHY
RECIPE DEVELOPMENT ｜PHOTOGRAPHY
Photographer: Jaegen Tan
Culinary Consultant: Ryan Foo
Working in conjunction with Adjectif & Co, we lent our space out to host the media event for the launch of Laura Mercier’s Velour Extreme Matte Lipstick. The event brought together the entire team, with event photography by Jaegen Tan, catering of specialty mobile coffee cart by Butler Koffee and canapés by Chef Ryan.
in line with the French heritage of Laura Mercier’s branding, a custom menu was curated to feature classic French favourites and flavours. The menu included of the following: Arpège Egg, Foie Gras Blini w Sweet Caramalised Onion, Balsamic Glazed Roasted Ratatouille on Polenta Bites, Wagyu Beef Bourguignon Cubes on truffle mash, Iced Honeydew & Mint Spritzer.
Kafe UTU
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Jian Zhong, Shaun Liew
Kafe UTU is Singapore’s first African-themed cafe and lounge that celebrates diverse flavours and dishes from the continent. In line with their launch, we were tasked to shoot the restaurant’s interiors, group shots of their signature menu items, their cocktail range, as well as portrait shots of Kafe UTU’s team.
By using monotone tableware, it served to accentuate the vibrant colours and textures of their dishes. As for their cocktail selection, they’re served in curated glassware that highlights the character of each drink. Finally, by incorporating their hand-carved interior design as the backdrop, it pulled together the entire African theme, enhancing the branding and character of Kafe UTU.
Festive Corporate Gifting: Gula Melaka Marshmallows with Desiccated Coconut
RECIPE DEVELOPMENT & EXECUTION ｜PACKAGING DESIGN ｜ COPYWRITING
RECIPE DEVELOPMENT & EXECUTION ｜PACKAGING DESIGN ｜ COPYWRITING
Photographer & Director: C.R Tan
Culinary Consultant: Ryan Foo
Copywriter: Claire Chin
Packaging Design: Dan Chia
In the spirit of giving for Christmas, we decided to whip up some goodies to thank our clients and partners for all the opportunities and projects in 2018. To kickstart the yuletide on a sweet note, the team got together to create the ultimate corporate gift. Chef Ryan whipped up handcrafted Gula Melaka Marshmallows, dusted with desiccated coconut, inspired by ondeh ondeh. The packaging design retains the blue hues of our studio branding with festive elements of Christmas holly and berries.
Super Tea SG/ R&BTea
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
R&B Tea is a renowned Bubble Tea brand from China owned by Rex and Brunce. With fresh fruits and tea leaves as the main styling elements, we were able to bring out the refreshing element of each brew. Food styling plays a key part with various small elements of bubble tea pearls, tea leaves and toppings adding to the composition to enhance the overall look.
Sushi Tei
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Shaun Liew, Chen Jian Zhong
Sushi Tei’s menu showcases classic Japanese cuisine with their signature Sashimi & Sushi. We were commissioned to shoot for Sushi Tei’s Chinese New Year’s Yu Sheng collection. To emphasize the Japanese aesthetic, we used props like sakura flowers, origami and Japanese tableware to complete the look.
Origin Grill & Bar
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Shaun Liew
Located in Shangri-La Hotel Singapore, Origin Grill & Bar is inspired by the origin of flavours, travel adventures and Singapore’s illustrious history of bountiful trade, colonial charm and tropical splendour.
We were privileged to explore the beautiful restaurant, making full use of the modern art deco bar counter for a crew shot. Minimal and clean white tableware was used to showcase their extensive menu selection including the 500-day Japanese diet-fed Shiro Wagyu and the restaurant’s interior was used as part of the backdrop for the cocktails.
Almost Famous Craft Beer Bar
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
A partnership craft beer bar opened by our Director simply meant that both the interior design and food photography should be close to perfection, specifically minimalistic perfection. Needless to say, the minimalist theme extended to the photography and styling. By using grey concrete tones and dark serveware as the backdrop, it allowed the natural colour of the food and drinks to shine, making them even more eye-catching and visually appealing.
Live Fruitfully
FOOD STYLING & PHOTOGRAPHY ｜ GRAPHIC DESIGN ｜ COPYWRITING ｜ WEB DESIGN
FOOD STYLING & PHOTOGRAPHY ｜ LOGO DESIGN ｜ COPYWRITING ｜ WEB DESIGN ｜BRANDING
Creative Director & Photographer: C.R Tan
UX Writer & information Architect: Claire Chin
Graphic Design: Dan Chia
As part of a rebranding exercise, our client Sandra tasked us to redesign her logo and website, together with fresh new photos to promote her platform Live Fruitfully. As a plant-based consultant, Sandra seeks to share her personal story and to inspire her clients to eat and live well hence the challenge was to find the optimal mix to design her website professionally while telling her personal story.
